McDonald’s Names Omnicom Group As Their New Advertising Partner

Omnicom Group wins and the Publicis Groupe loses in the watershed McDonald’s agency review that started last spring and ended today. The McDonald’s advertising business, worth an approximated $1 billion in billings, could be a goldmine for Omnicom, although McDonald’s is stated to have actually negotiated a difficult agreement that will, to some degree, tie […]

Read more "McDonald’s Names Omnicom Group As Their New Advertising Partner"

McDonald’s Names Omnicom Group As Their New Advertising Partner

Omnicom Group wins and the Publicis Groupe loses in the watershed McDonald’s agency review that started last spring and ended today. The McDonald’s advertising business, worth an approximated $1 billion in billings, could be a goldmine for Omnicom, although McDonald’s is stated to have actually negotiated a difficult agreement that will, to some degree, tie […]

Read more "McDonald’s Names Omnicom Group As Their New Advertising Partner"